Google recently update its search engine ranking algorithm on March 2019 core update which is popularly called ‘Google Florida 2‘.

When it comes to Google algorithms, this update is one of the biggest in recent years, Google called it another ‘broad core update’.

If you have been following the SEO trends these days, you will have been noticing some changes in metrics and algorithms.

Before Google Florida 2, MOZ had also updated their metric.

Moz built domain and page authority metric for websites. This Domain Authority (and Page Authority) are considered to the best ranking factor of a website.

It varies from 0 – 100. The higher is the better. But after Moz update, domain authorities of millions of websites across the world were decreased while some decreased.

But, here is a shocker!

Google March 2019 core update is also ready to bring down irrelevant websites or blogs from SERPs.

I’ll be giving detailed review of the Google Florida 2 update. But first let’s get to know about Google algorithm update.

What is Google algorithm update?

If you use the Google search engine, algorithms by Google are a system that displays results about a search query.

Google uses various algorithms and useful properties to display results each time something is search using its search engine.

Few years after its inception, Google made a few changes to its algorithms but in recent years, Google have rolled out updates with thousands of changes.

Some of these changes are minimal and may go unnoticed.

They’ve been various algorithm updates from Google which includes;

  • March 2019 – Google Florida 2 (which I’ll be discussing below).
  • February 2019 – Valentine’s Day Update
  • October 2018 – Halloween Update (unconfirmed)
  • September 2018 – “Small” Update
  • August 2018 – Broad core algorithm update
  • April 2018 – Broad core algorithm Update
  • March 2018 – Broad core algorithm update
  • December 2017 – Maccabees update
  • September 2017 – Fall flux
  • August 2017 – Quality Update
  • July 2017 – Quality Update
  • June 2017 – June 25 update
  • May 2017 – Quality update
  • March 2017 – Fred
  • February 2017 – February 7 Update
  • February 2017 – February 1 Update
  • January 2017 – Intrusive interstitials update
  • November 2016 – (No name)
  • September 2016 – Penguin Update 4.0 and algorithm integration
  • June 2016 – Quality update
  • May 2016 – Mobile-friendly update
  • January 2016 – Panda core algorithm incorporation
  • October 2015 – RankBrain
  • July 2015 – Panda update 4.2
  • May 2015 – Quality update
  • April 2015 – Mobile-friendly update
  • October 2014 – Penguin Update 3.0
  • September 2014 – Panda update 4.1
  • July 2014 – Pigeon update
  • June 2014 – PayDay update 3.0
  • May 20, 2014 – Panda update 4.0
  • May 16, 2014 – PayDay loan update 2.0
  • February 2014 – Page Layout refresh
  • October 2013 – Penguin Update 2.1
  • September 2013 – Hummingbird update
  • June 2013 – PayDay loan update
  • May 2013 – Penguin update 2.0
  • March 2013 – Panda update (25)
  • January 2013 – Panda update (24)
  • December 2012 – Panda update (23)
  • November 21, 2012 – Panda update (22)
  • November 5, 2012 – Panda update (21)
  • October 9, 2012 – Page layout update (2)
  • October 5, 2012 – Penguin update 1.2
  • September 28, 2012 – Exact match domain update
  • September 27, 2012 – Panda update (20)
  • September 18, 2012 – Panda update 3.9.2 (19)
  • August 2012 – Panda update 3.9.1 (18)
  • July 2012 – Panda update 3.9 (17)
  • June 25, 2012 – Panda update 3.8 (16)
  • June 8, 2012 – Panda update 3.7 (15)
  • May 2012 – Penguin update 1.1
  • April 27, 2012 – Panda update 3.6 (14)
  • April 24, 2012 – Penguin update

I’ll stop here for now, there are few more.

Why “Florida 2” is used for Google 2019 Algorithm Update?

In the early 2000s, the Florida 2 update was very important and so it was given the name when the Pubcon Florida SEO conference.

Coincidentally, the update this year occurred slightly after the Pubcon Florida conference.

According to Google, this update will be officially called March 2019 core update.

NOTE:  This is not the same as the initial Florida update, the schematics of rendering search results in respect to search queries is quite different presently.

Effects of Google Florida 2 (March 2019 Core Update) on Search traffic and ranking

Each algorithm update comes with its features and the Google Florida 2 is not an exception.

When it comes to broad core updates, the term ‘broad’ forms the scope of the update. When we say an update is ‘broad core’ it implies that Google has not niche in mind – they are not targeting anything.

You may have seen certain posts about SEO and how to promote your website using some tools or specified pattern. But with each update comes changes that may be different from what you’ve read or heard.

If you own a website, Google has noted that websites affected by the recent change can’t do anything about it in their tweet on March 12, 2019;

“There’s no “fix” for pages that may perform less well other than to remain focused on building great content. Over time, it may be that your content may rise relative to other pages”

The Google Florida 2 seeks to improve the algorithms for a proper understanding of search queries.

You may have noticed that when you search for something using Google, the search results comes back with irrelevant or less important information, this change will help the system understand search queries in other to respond with correct responses in other to satisfy users. The main aim of this update is to ensure user satisfaction.

Read this >>>> guide to learn more about Google Search Console

In recent times, Google has employed the use of Neural technology. Although its use isn’t targeted, the technology uses algorithms to help in display of relevant information whenever a term or phrase is searched.

Getting fast results in the fastest time possible is Google’s aim. A website with the prerequisite requirements will automatically rank higher.

Earlier on I noted that the update wasn’t targeting any specific niche but from the tweets posted by Google it seems, Relevance, user intent and speed should be the target.

What’s the duration of this update?

For now there’s no specific duration of the update but if we’re to follow past antecedence, we should be seeing another between 1-3 months. Always stay tuned to our site to get more information.

What should you do to impress this recent Google Florida 2 (March 2019 Core Update)?

Many people like you are asking questions related to this on social media and it’s one of the best question you need answer to, in 2019.

Here are few things you need to do in order to be on track with the Google March 2019 Core Update;

1. Your site should be mobile friendly

Since most internet users are making use of their smartphones to access the internet and Google considers this when ranking search results according to queries.

2. Relevance

Check your posts for relevance, as this is a very important factor when ranking web pages. Your contents should be relevant to the topic of the posts else you might be affected by the Florida 2 update.



This is how far we can go on the Florida 2 algorithm update, do stay tuned to get latest algorithm updates by Google.

What do you have to say about this recent update? Kindly use the comment box below to tell us what you think.


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